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PubMatic Promotes Houweling, Rutledge To New Posts

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Supply side platform PubMatic has made two promotions to new positions, reflecting what the company says was a 16-fold increase in revenues the past year: Jeanne Houweling, will shift from her role as VP, demand partner solutions to chief revenue officer and Andrew Rutledge has been promoted to GM and Vice president of publisher development, from VP of publisher sales.

Houweling’s and Rutledge’s expanded positions are designed to help broaden PubMatic’s client reach. As a supply side platform — which generally involves making sure that publishers get the prices they want from marketers and ad agencies on ad exchanges as the buyers employ demand side platforms in turn — PubMatic is on the front lines of an rapidly changing industry.

Its chief competitors, The Rubicon Project and AdMeld, have also been making a number of improvements and shifts over the past few months, especially as the online ad business snapped back substantially (it always helps to get a widescreen view of the landscape courtesy of Luma Partners’ Terence Kawaja’s display company ad map, via Adexchanger [PDF]).