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Half Of iPhone App Income Now Generated In-App

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The average price of a mobile app from the main app stores fell dramatically in 2010, according to latest research by the Distimo monitor.

Although apps themselves are getting cheaper on average, the emergence of in-app payments is apparently helping app revenue stay afloat…

Almost half of all iPhone app revenue and 29 percent of iPad app revenue now comes from in-app payments, Distimo says. And the proportion of revenue taken in-app by free apps has doubled on each device..

2 Responses to “Half Of iPhone App Income Now Generated In-App”

  1. Google_Blogger

    Yes in the case of whole store readings. However, in the top 100 applications they have also fallen in price and so there is also a fall in price in real terms.

  2. John Ash

    Doesn’t this show a huge increase in number of available apps rather than actual prices of apps going significantly down? There are more and more very cheap or free apps around. I’ve found it so in Nokia’s Ovi Store and I believe it is so in others as well.