GSI Commerce Buys Ad Analytics Firm ClearSaleing

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GSI Commerce has purchased ClearSaleing, a six-year-old company that helps advertisers measure the performance of their online campaigns. The analytics company’s platform lets users track exactly how specific ads are impacting profits, so that they can adjust their campaigns accordingly. Its clients include GSI Commerce-owned digital agency TrueAction, which had been using it to help clients improve the productivity of their campaigns, as well as big name advertisers, like American Greetings (NYSE: AM), Rosetta and Nationwide Insurance.

This is GSI Commerce’s marketing services unit’s second acquisition under Chris Saradakis, who was hired away from Gannett (NYSE: GCI) to run the division last April. In June, the company bought ad retargeting startup FetchBack for a reported $40 million.

In hiring Saridakis, GSI Commerce had said it planned to add new marketing services business lines and also pursue acquisitions. The ClearSaleing acquisition means GSI Commerce will now have eight marketing services companies in its portfolio.

Financial terms of the ClearSaleing deal were not disclosed. ClearSaleing raised a $3.75 million third round a year ago.

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