Geo-location service Foursquare has netted content deals with several major news publishers last year, such as the NYT and Financial Times but those were mostly for promotional purchases. The company has struck a new partnership with hyperlocal news provider Examiner.com, which will add reviews to Foursquare users’ mobile feeds in the 288 cities the news service operates in.
In essence, Examiner’s 68,000 contributors, known as “Examiners,” will provide reviews and recommendations on nearby venues, restaurants, events, businesses and landmarks that will surface within the Foursquare mobile app when users following Examiner.com check in. Local tips will also be added when non-followers check-in nearby.
There will, of course, be Examiner.com-branded badges sometime this quarter, rewarding consumers that use Foursquare to check in to the local hot spots identified by Examiners.