The just-launched Mac App Store (s aapl) experienced more than 1 million downloads in its first active day, according to Apple. No word on how many of those were paid or how many were free. TUAW’s breakdown of apps available yesterday reveals that the vast majority are paid, but that doesn’t necessarily mean that’s what users were downloading most.
Apple did not respond to an inquiry about the breakdown of paid vs. free downloads as of this writing. It’s worth noting that at this time, 7 of the 12 top grossing apps available on the Mac App Store are Apple’s own offerings, including the iWork and iLife suites, Aperture and Apple Remote Desktop. No wonder, then, that CEO Steve Jobs had this to say about the store’s initial success:
We’re amazed at the incredible response the Mac App Store is getting. Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is.
Apple also took the opportunity to talk up its developer terms for offering software in the Mac App Store, wherein developers keep 70 percent of the revenue, and 30 percent goes to Apple, but Apple covers hosting, marketing and payment processing fees. That it foregrounded this information suggests the press release might be intended more to attract further developer interest than to impress the general public.
Whatever the reasoning behind the announcement, 1 million downloads in one day is a solid start for any software distribution platform. Let’s see if the Mac App Store can keep the momentum going.
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