Cloud CRM provider Salesforce has announced the acquisition of web conferencing and meeting tools provider Dimdim. Salesforce says that it will use Dimdim’s technologies and development team to add new real-time communication capabilities to its Chatter collaboration platform.
Today’s acquisition is the latest in a series of acquisitions in the collaboration and web communications arenas, including Salesforce’s acquisition of the email contact management company Etacts, and Skype’s announcement that they are buying mobile video provider Qik.
Salesforce says that it plans to follow “the proven Facebook model of combining collaboration and communication into an integrated service.” With consumer sites like Facebook and Twitter creating expectations of real-time social sharing, it is important to incorporate such capabilities into the enterprise. A Dimdim acquisition seems to fit logically into that vision.
It appears likely that Salesforce will use the acquisition to add Dimdim’s presence and on-demand meeting and collaboration tools into Salesforce’s internal systems. At the recent GigaOM Net:Work Conference, Salesforce CEO Marc Benioff discussed how they are using their Chatter tools internally to flatten the structure of their own organization, and to allow collaboration and communication across all parts of the company.
We’ve been fans of Dimdim as an easy-to-use and affordable screen-sharing and meeting service, and we’re sorry to see it being lost as an option. New account creation has already been disabled, and it appears that existing monthly accounts will only be available until March 15. Annual accounts will remain active until the current subscription period ends.
Have you used Dimdim? How will the acquisition affect you?
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