Apple Opens Mac App Store With 1,000 Items


As the rise of the iPhone and iPad has gotten Apple’s audience used to apps, the company has finally brought it a full scale set of offerings to its line of computers with the launch of the Mac App Store this morning. The latest addition to the iTunes Store has about a 1,000 paid and free apps, designed with a particular eye for the Macbook Air, occupies the middle ground between Apple’s mobile devices and its computers.

It’s not clear why someone with a regular Apple (NSDQ: AAPL) MacBook or an iMac would want to use it, since many of the apps being offered already come with the computers, such as GarageBand. But it does reflect that consumers are relying less and less on inserting a CD or DVD to provide applications — and suggest that like the Macbook Air, the next set of Apple computer products may eschew the disc player altogether.

As for the apps themselves, there’s a mix of old and new to start with, all with a variety of prices. For example, you can buy the iPhoto, iMovie and GarageBand apps, which usually come bundled together in its iLife software suite for $49.99, as individual items in the Mac App Store for $14.99 each. At the higher end, Aperture 3, Apple’s photo editing and management software, is available for $79.99. Release


EU Brainwashing

What is an App; is it not just a desk-top icon/short-cut pointing to a software application built to conduct a rather defined task? On a phone it has been a useful concept since there has been previously no user optional software tools available – so the ‘App’ concept has helped introduce the prospect to phone users that their device has grown in capability.

With computers the relevancy is less obvious other than that, from the perspective of Apple’s marketing department and non-expert computer users alike (who may have cut their digital teeth using phones), there is no reason why not. Le App de Apple c’est tres bien!

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