Cisco (NSDQ: CSCO) chairman/CEO John Chambers unveiled Videoscape, an ambitious new architecture for video that knits together the home network, cloud-based delivery and any device, in a press conference Wednesday at the Consumer Electronics Show. Australian telecom firm Telstra is already on board as a client.
Videoscape allows viewers to navigate content options from television and the internet, as well as voice communications and social media–and bring that experience together on any screen. “We think it’s very intuitive on where the market has to go,” said Chambers.
Bringing any devices into the Videoscape experience will require downloading a software client. In Cisco’s demo, they demonstrated taking video on the go with both iPad and Android-based devices.
The Videoscreen user interface allows consumers to pluck video from broadcast, cable, DVR and internet feeds. A stream can migrate between TV, PC and wireless devices, all of which can also handle video chat.
Videoscape will likely resonate with multichannel providers feeling the heat of competition from nimbler over-the-top players. Comcast (NSDQ: CMCSA) has already indicated it is testing a similar set-top box technology that intermingles TV and web video.
Click here to see a replay of Cisco’s CES press conference in which Videoscape was introduced.