Blog Post

Web Originals Lead Voting for Clicker’s Best of 2010 Awards’s Best of Clicker 2010 Awards may start being recognized as the online video world’s awards season kick-off, announcing audience favorites — for the second year running — from the wide world of content available online, including TV, film and web original series.

The complete winners list is below, but of the fifteen categories of shows being recognized, eight are devoted to web originals, including two categories for comedy (serialized and episodic), best web music show and latest favorite viral video.

Because the awards are purely audience-generated, the results indicate not necessarily quality but fan engagement — reflected in the winners list by the triumph of shows like It’s Always Sunny In Philadelphia and House over more critically recognized favorites.

Over 200,000 people voted in the awards, according to Clicker CEO Jim Lanzone, and voting volume was split relatively evenly between TV and web content. However, the most popular web shows, including The Guild, Legend of Neil, Anyone But Me, Riese: Kingdom Falling and Asylum, had vote totals that far outpaced those for most broadcast and cable TV shows.

In addition, for web shows, more voting traffic was generated via Twitter than Facebook. Twitter chatter for the last week indicated an extremely tight race between Anyone But Me and Asylum, for example, with Anyone But Me‘s proven fan base helping it to secure the win this morning.

“Web series are more like startup bands in the music space,” Lanzone said via email. “They are closer to their audiences, engage them more directly, pivot their shows based on feedback more, but ironically are also more true to their vision because no one is looking over their shoulders.”

The Best of Clicker 2010 Winners:

1. Best TV Show Comedy
Winner: It’s Always Sunny in Philadelphia
Finalists: Community, 30 Rock, Archer and Modern Family.

2. Best TV Show Drama
Winner: House
Finalists: The Walking Dead, Breaking Bad, Law and Order: SVU and Friday Night Lights.

3. Best TV Show Non-Fiction
Winner: MythBusters
Finalists: Dual Survival, 30 for 30, Undercover Boss and Pawn Stars.

4. Best Newly Canceled TV Show
Winner: King of the Hill
Finalists: Terriers, Ace of Cakes, Caprica and Lone Star.

5. Most Underrated TV Show
Winner: Community
Finalists: Firefly, It’s Always Sunny in Philadelphia, Breaking Bad and Adventure Time with Finn and Jake.

6. Best Show for Kids
Winner: Phineas and Ferb
Finalists: Star Wars: The Clone Wars, Ruby Skye PI, Super Why! and Adventure Time with Finn and Jake.

7. Best Movie Available Online
Winner: Forrest Gump
Finalists: District 9, The Big Lebowski, Iron Man and Dear Zachary: A Letter to a Son About His Father.

8. Best Web Comedy (Serial)
Winner: The Guild
Finalists: The Legend of Neil, Squatters, Dating in the Middle Ages and Self Storage.

9. Best Web Comedy (Episodic)
Winner: The Jeff Lewis 5 Minute Comedy Hour
Finalists: The Fine Bros., Ask a Ninja, Harvard Sailing Team and Annoying Orange.

10. Best Web Drama
Winner: Anyone But Me
Finalists: Riese: Kingdom Falling, Asylum, 8.13 and Status Kill.

11. Best Web Non-Fiction
Winner: A Comicbook Orange
Finalists: RadNerd, COMlife, The Web Files and Know Your Meme.

12. Best Web Music Show
Winner: Fader TV
Finalists: Garfunkel and Oates, Tiny Desk Concerts, KCRW’s Morning Becomes Eclectic and The A.V. Club – Undercover.

13. Best Live Web Show
Winner: Control TV
Finalists: Stupid for Movies, Kevin Pollak’s Chat Show, Stupid for Fantasy Football and Reporters’ Roundtable.

14. Best Tech Show
Winner: How It’s Made
Finalists: TED Talks,, Gizmodo and AppJudgment.

15. Latest Favorite Viral Video
Winner: Bed Intruder
Finalists: Old Spice: Re: Everyone, Double Rainbow Song, Double Rainbow and The Rent is Too Damn High.

Related content on GigaOM Pro: (subscription required)

One Response to “Web Originals Lead Voting for Clicker’s Best of 2010 Awards”