WPP Digital Acquires Blue State Digital

Blue State Digital, the interactive ad shop best known for managing then-candidate Obama’s online advertising efforts, has been acquired by WPP Digital, the investment arm of the ad holding company. Terms of the deal weren’t disclosed. WPP plans to use the New York-based agency to build up its cause-marketing business. In a statement, Thomas Gensemer, managing partner of BSD, said that company is looking toward extending its work for both non-profit and for-profit clients as well as seeking assistance from WPP’s executives and talent as part of the agency’s growth plans.

Obviously, with major political campaigns generally occurring every two years, BSD has sought to prove that it can do for everyday brands what it did for the Obama campaign’s fundraising efforts. Last year, for example, Condé Nast’s Vogue tapped BSD to identify readers who might be willing to pay for online content, as well as how best to target e-commerce and subscription marketing initiatives via the web.

BSD claims its annual revenue has grown in more than 30 percent every year since its founding in 2004 — though it won’t say what that amount is. The company has 130 staffers across its offices in Washington DC, Boston, New York, Los Angeles and London. Incidentally, BSD also happens to have recently posted a help wanted ad on our site, for a client manager based in its LA office.

The deal was managed by the Jordan, Edmiston Group, Inc. on behalf of BSD. Release