In a recent post about publishing being about artefacts and access, I suggested that magazines were living in false hope regarding the iPad.
Many of the apps we have seen (and we have played with a lot: see our Top iPad Applications for Magazines series), are focused on creating very visually-interesting artefacts, rather than delivering access to the wealth of content and community available on the open web.
The problem is that although people might pay to see the first few issues of one of these products, I am yet to be convinced that people will pay time and time again for a digital product that they can access in a simpler form by just using their iPad’s browser.
» Read Andrew’s full post on the Idio blog…
This article originally appeared in Idio, co-founder.

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