Tumblr, which has become a favorite blogging tool for hip consumers and wannabe-hip media companies, has raised $30 million in a new funding round. The site, which is now home to 11 million blogs, says it’s “prepping some huge developments to show off soon,” although it does not specify them in its announcement.
Tumblr is also in the midst of re-building its infrastructure following an embarrassing and highly-publicized incident earlier this month when the site was down for 24 hours-plus. It says it’s “dramatically” expanding its engineering team and opening a second data center to triple capacity.
The new funding brings Tumblr’s total backing to nearly $40 million. The company raised cash in April back when it had 4.5 million users but says “growing this quickly isn’t particularly cheap.” This funding round was led by new investor Sequoia Capital; existing backers Spark Capital and Union Square Ventures also participated, according to a write-up in TechCrunch.