Tribune-subsidiary Tribune Media Services has purchased video search engine CastTV. CastTV indexes videos from thousands of sources on the web, and visitors use the company’s site to find clips and also to sift through lists of viral videos and TV episodes; the company also licenses its video search technology to third-parties.
Tribune Media Services provides entertainment-related metadata to many of its customers, which they use to power TV listings and guides, and the company says that it will use CastTV’s technology so that its customers can now create “entertainment-discovery guides that direct consumers to programs available on linear, on-demand and online video platforms.” It will also keep the CastTV site and operate it as part of its Zap2it entertainment site.
All of CastTV’s staff, including CEO Edwin Ong and president Alex Vikati, will now join Tribune Media Services. Financial terms of the acquisition were not disclosed. The four-year-old startup had raised $3.1 million in funding three-and-a-half years ago when it was still in stealth mode. It was backed by Draper Fisher Jurvetson, Marc Andreessen, and Ron Conway, among others.