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Bloomberg Hires High-Profile Duo For New Opinion Feature

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For the past year, Bloomberg has been working on rounding out its financial data and news content with the addition of other areas. The latest involves injecting more opinion into the mix and the company has hired former NYT op-ed editor David Shipley and James P. Rubin, most widely known as an assistant secretary of State during the Clinton Administration, to manage the effort. The creation of the new “editorial page” is called “Bloomberg View,” which will run commentary across a range of Bloomberg media properties — though a Bloomberg rep said it’s too soon to know exactly which ones will and won’t be included.

The company didn’t say whether or not that would include Bloomberg BusinessWeek. For the most part, it sounds like Bloomberg View sounds similar to what Thomson Reuters (NYSE: TRI) started doing a year ago when it acquired Breakingviews for $18 million.

Breakingviews was intended to broaden Reuters’ reach to a more general business audience, though it was firmly rooted in financial news commentary. Bloomberg View will likely stick close to financial news as well. But it may go a little beyond direct market-related features. Given his background at the State Dept., Rubin will oversee editorial issues tied to Central and South America, Mexico, Europe, the Middle East, Asia and Africa. Shipley will oversee commentary that touches on news in the U.S. and Canada.

Both will hold the title of Executive Editor. They’ll start next month and report to Bloomberg Editor-in-Chief Matthew Winkler.