Mobile Data Optimizer Mobixell Picks Up A $10 Million Funding Round


More money for the mobile data middlemen: Mobixell Networks, which works with mobile operators to improve data service delivery on their networks, has completed a $10 million funding round led by Azini Capital, along with existing investors Escalate Capital, Intel (NSDQ: INTC) Capital, and smac partners.

The company says it will use the proceeds to continue to develop and expand the reach of its flagship product, Mobixell Seamless Access.

This service is used to improve the speed and efficiency of mobile data service delivery, in particular video content, and is also used to improve the quality of the experience for end users as well as aid in operators’ strategies to monetize that content.

Earlier this year, Mobixell acquired a mobile data optimization specialist, 724 Solutions, and it may well be that some of those assets now form part of that product.

Seamless Access, at least in theory, speaks to many of the priorities of operators today, as they try to get more sophisticated in their approach to serving and pricing mobile data, and especially bandwidth-hungry video services: Mobixell says other features of the product include behavioral-based optimization, caching, content-aware transcoding, and network-aware optimization (dynamic bit rate adaptation and automatic cell congestion detection).

Mobixell counts as customers dozens of operators worldwide, including Verizon Wireless, Telefonica/O2, Vodafone (NYSE: VOD), T-Mobile and China Mobile. The company has been in operation for 10 years, has raised $39 million in funding to date.

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