Mobile Bits: Sprint/Nextel; Samsung/Bada; HTC Targets

Sprint/Nextel: Is Sprint (NYSE: S) throwing out the baby with the bathwater? The mobile operator is considering a plan to ditch the Nextel brand when it completes a $5 billion network upgrade, which was announced last week. As part of that overhaul, Sprint will phase out the iDEN network, which formed the backbone of the Nextel service, and is used for services like push-to-talk on special handsets like the Motorola (NYSE: MOT) Brute (pictured). Nextel was acquired by Sprint for $36 billion in 2004. In the last three quarters, Sprint lost 18 percent, or 10.6 million, of its iDEN subscribers. (via Businessweek)

Samsung: The Korean handset maker says that it is on target to sell 5 million handsets based on its proprietary Bada OS by the end of the year. The first Bada handset, the Samsung Wave, was shipped in June and has been followed up by another five Bada devices. (As a point of comparison, in Q3 Samsung sold 2 million Wave devices versus 7 million Android-based GalaxyS devices; and in that quarter alone it shipped 72 million handsets overall.) Samsung, which also makes phones based on the Microsoft (NSDQ: MSFT) Windows platform, also said that it expects 50 million downloads from its own-braded app store by the end of 2010. (via Samsung)

HTC: The Taiwan-based handset maker is projecting shipments of 60 million devices in 2011, compared to 20 million in 2010. HTC currently develops devices based on Android OS and Windows OS. (via Digitimes)