Intuit Wants to Cash in on Mobile Context


Omar Green, Intuit, at Net:Work 2010Even as developers accept that people want to conduct business, manage their finances and even pay their taxes on their mobile phones, Omar Green, director of Strategic Mobile Initiatives at Intuit, says mobile developers need to think even deeper and add context to their apps. Speaking at GigaOM’s Net:Work event in San Francisco on Thursday, Green ran through a list of elements that developers should put into their code to establish context. They included:

  • Who is using the app?
  • Where are they using it?
  • What are they using it on?
  • Based on the time, what is the likely persona of the person using the phone?
  • How much money do you have in your pocket?
  • As a piece of software can I interrupt you?

Once a piece of software has that context, the possibilities to make better software for users and for productivity open up considerably. It sounds like Green can’t wait for that to happen.

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