A&E, History Open Up Shop On Facebook


Credit: 'Dog The Bounty Hunter' on A&E

Sister cable channels A&E and History are beefing up the Facebook pages of some of their most popular TV shows with an e-commerce component that allows fans to buy merchandise directly off the social network.

Facebook pages for series like History’s Pawn Stars and A&E’s Dog the Bounty Hunter now have a ‘Shop’ tab, where a variety of items are available for discounted prices. The new feature is facilitated by Delivery Agent, which manages AETN’s online stores.

A&E Television Networks’ consumer products division is riding a wave of brands of all types that are capitalizing on Facebook’s e-commerce capabilities, which are conducive to spreading the word on available merch to friends. Another AETN brand, Lifetime, will get its “Shop” option activated for select shows next year.

Comments are closed.