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ViKi, an online video site that licenses the rights to international shows and then adds subtitles to them in various languages, has raised $4.3 million from a series of big-name venture capital firms and media executives. ViKi users can select to see subtitles for hundreds of shows in dozens of languages. They can also edit existing subtitles or add new ones. For instance, ViKi says its users added subtitles in 20 languages within 24 hours after it uploaded a Korean drama series it had licensed the international rights to.
The cash comes from venture capital firms Andreessen Horowitz and Charles River Ventures, and several media executives, including former Warner Music exec Alex Zubillaga and Reliance Entertainment president Rajesh Sawhney. ViKi says it will use the funding in part to reach partnerships with additional content producers.