Joyent Targets Large-Scale Online Gaming

Joyent Tuesday launched three new services targeted at online gaming studios. Respectively, the new offerings — called Production, Testing and Publishing — focus on development, testing and live applications. They’re noteworthy on their own because of the natural symbiosis between online and mobile games and cloud computing, but they’re also part of a greater trend toward prepackaging cloud solutions for specific audiences.

Last month, for example, Heroku took the wraps off its preconfigured Facebook application package. And, Joyent, actually, has been catering to Facebook developers for a few years now. Even’s (s crm) new, which I covered this morning, has specific features for social media applications. RightScale, too, offers test-dev, grid and social-gaming packages for its cloud management platform. CouchOne morphed its version of the NoSQL CouchDB database into an application platform for mobile applications. At a higher level, IBM (s ibm) has realigned its cloud computing strategy to target individual vertical markets with unique product suites.

It’s really quite a smart strategy considering the array of choices developers and businesses have when looking at cloud providers. Amazon (s amzn) CTO Werner Vogels used to advertise Amazon EC2 as eliminating “undifferentiated heavy lifting” and letting businesses focus on business. These types of offerings take that a step further, in that users don’t even have to think about which infrastructure tools to deploy.

Joyent’s new gaming offerings, for their part, should be a boon for business if the company can spread the word. With wide language and database support – including a variety of NoSQL options – as well as CDN, load balancing and hosting at the SuperNAP data center in Las Vegas, there appears to be a lot for developers to like. Already, Joyent is advertising Kabam, Country Life, Oceanside Interactive and Mob Science as customers.

Image courtesy of Flickr user mastermaq.

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