The proliferation of apps is giving rise to a number of companies trying to make sense of the noise, and in some cases the latter companies are getting even more attention than the apps themselves. One case in point is Flurry, which today announced a $15 million round of investment to build out app analytics and discovery services.
The series-C round was led by Menlo Ventures and also included existing investors Draper Fisher Jurvetson, InterWest, First Round Capital and Union Square Ventures. Sonja Hoel Perkins, Menlo Ventures MD, will also join Flurry’s board of directors.
Two-year old Flurry has seen some pretty rapid growth in 2010. Its AppCircle service – which lets developers advertise their app in other apps, and get a referral fee when their customers download another recommended app – launched only in July with 450 customers. Now Flurry claims that 30 million unique users have viewed an AppCircle application recommendation and millions of apps have been downloaded as a result of these.
Flurry provides analytics services to some 60,000 apps across iOS, Android, Blackberry and J2ME platforms, compared to 45,000 apps six months ago. In November 2010, Flurry says it measured 5 billion anonymous, aggregated end-user sessions from over 100 million unique devices for a total of more than 35 billion data transactions.
The company says it will use the funds to grow its analytics and AppCircle services; expand sales and marketing; and develop new services “that change the way advertisers engage with consumers through mobile applications.”