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Time Inc. Creates New Roles For Revamped Marketing, Ad Sales Teams

Less than three months since former Meredith Corp. (NYSE: MDP) exec Jack Griffin succeeded Ann Moore as Time (NYSE: TWX) Inc.’s CEO, the magazine company is doing some additional revamping of its ad sales and marketing departments. In the latest change, which follows October’s consumer marketing department reorg, Time promoting two execs from within to newly-created positions at the company.

The two execs, Stephanie George, EVP of Time Inc. and president of Time Inc., advertising sales and marketing, and Paul Caine, will retain most, if not all, of their previous responsibilities. Caine’s title was president of the Style & Entertainment Group, which includes People, InStyle, Entertainment Weekly and Essence. While he’s being promoted to EVP, Chief Revenue Officer, he’ll keep his existing title as well.

In her new role as EVP and CMO, George will be charged with directing a series of initiatives designed to expand Time Inc.’s marketing services capabilities. That is becoming an increasingly crucial role at magazine companies, as they look to find other revenue streams beyond strict ad sales and subscriptions. The rise of digital has allowed magazines to move into other areas of marketing that had previously been considered the purview of marketing consultants and ad agencies.

She’ll continue to manage her large portfolio of departments within the company, including Time Inc. Content Solutions, Media Networks Inc. and Targeted Media Inc., Corporate Communications & Public Relations and Research & Insights. She will continue to run the company’s strategic partnership with American Express Publishing, where she is a board member. And, as if that weren’t enough, she’ll still head up Time Inc.’s cross-enterprise relationship with Time Warner’s Global Media Group.

As EVP and Chief Revenue Officer, Caine, a two-decade Time Inc. vet, will now have oversight of corporate sales. Both George and Caine will report to Griffin.

Updated: The changes also come less than a month Wayne Powers left his post as the president of Time Inc.’s Media Group to join Yahoo (NSDQ: YHOO) as its SVP for ad sales in North America. Powers is taking the place of Joanne Bradford, the Yahoo sales chief who left in March for Demand Media.