AdaptiveBlue, the developer behind the entertainment “check-in” app GetGlue, has raised $6 million in a round of funding led by Time Warner (NYSE: TWX) Investments, with RRE Ventures and Union Square Ventures also participating.
GetGlue plays on the current vogue for check-in apps, applying the idea to entertainment media. Users can either download an app to an Apple (NSDQ: AAPL) or Android device, which allows them to “check-in” to movies, books, TV shows, music and other entertainment, and it allows them to see in real time what their friends are consuming. Each check-in gives users stickers and points. GetGlue can also be accessed directly through the web, and can be shared on Twitter and Facebook.
GetGlue currently gets some 10 million monthly check-ins across some 20 million pieces of content that it claims to cover in its service. It also has branding partnerships with companies including HBO, Fox, Showtime and PBS.
This appears to be the third round of funding for AdaptiveBlue: the last reported round was in 2008, when the company was still focussing primarily on widgets for Firefox. That round, totalling $4.52 million, was led by Union Square Ventures and Biltmore Ventures.