Google (NSDQ: GOOG) has made its second acquisition today (and apparently 42nd of the year), buying up digital video technology firm Widevine. No financial terms were released, but the purchase price is likely sizeable; Widevine had raised more than $50 million in funding from backers including Samsung Ventures, Cisco (NSDQ: CSCO), and Liberty Global. The company’s platform is used by content owners and cable TV operators to license and deliver content to various types of devices; the company also sells an extensive suite of video optimization tools.
Google doesn’t say exactly how it will now integrate Widevine’s technology, explaining very generally in its announcement that “while content creators and distributors are making huge strides in bringing us content (via streaming) many require high-quality video and audio, secure delivery, and other content protection and video optimization technologies.” Obvious possibilities of tie-ins would include Google TV and YouTube.
Google says it will “build upon Widevine’s technology to enhance both their products and our own.” It says it will continue to support the company’s long client base which includes AT&T (NYSE: T), Blockbuster (NYSE: BBI), Best Buy, Netflix (NSDQ: NFLX), Lovefilm and Vudu.