Foursquare TV Show In The Works


You know you’ve made it as a technology service when Hollywood comes calling in hopes of developing a TV show. But this new deal between Foursquare and unscripted-TV producer Endemol USA sounds like there’s real potential.

It’s not clear what exactly will come of the exclusive development deal (as reported by WorldScreen) the check-in service has signed with Endemol, the global powerhouse behind formats including Big Brother and Deal Or No Deal.

But a TV should could be a great marketing vehicle for Foursquare. Think some kind of Amazing Race-ish scenario, where mobile-wielding contestants run from one destination to the next. There would be some natural multiplatform components to such a program, which is rare given that’s typically awkwardly shoehorned into most programs.

The Endemol-Foursquare deal is reminiscent of the brouhaha last year involving a deal Twitter struck with production companies that got the blogosphere riled up about the possibility of a Twitter TV show. But co-founder Biz Stone played down the pact, which is becoming something of a perennial development for the company: Reuters reported last week that Twitter was developing a news network, which the company had to deny all over again.



@Chris i imagine this is a revenue generator and not a use of any funds whatsoever. Even if it was its an excellent way to get the product in front of massive audiences and exposure beyond the social media echo chamber.

Chirag Patel

I question their use of funding for this sort of marketing. Marketing is key, but not sure about this. Also, i would recommend beefing up features to allow users to see where their friends are going and like easier.

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