Groupon’s board is reportedly meeting today via conference call to talk about whether or not to accept Google’s $6 billion bid for the company, but in the meantime Groupon has made an acquisition of its own. It has picked up local marketing services firm Ludic Labs. Ludic’s projects include Offer Foundry, a self-service advertising platform for local businesses that lets them offer various types of deals, coupons and lead-gen offers, as well as Diddit, an online community that connects members around various goals.
Groupon will be incorporating features from both services into its site. Ludic Labs is based in Silicon Valley, and Groupon says it will also use the deal to expand its presence there. Ludics Labs CEO Brian Totty, who helped start Inktomi, is joining Groupon as its head of engineering.
Of course, Chicago-based Groupon will have a much larger presence in the Valley if it is purchased by Google (NSDQ: GOOG). The company refers to the ongoing discussions in its release (Quote: “‘Unfortunately we cannot comment on speculation or rumors about our business,’ said Andrew Mason, founder and chief executive officer of Groupon, for some reason.”)
The WSJ says Groupon’s board is meeting today to discuss whether or not to take Google’s offer. An IPO is also under consideration.
Financial terms of the Ludic Labs acquisition were not disclosed. The four-year-old company had raised at least $5 million from backers including KPG Ventures and Accel Partners, which is also a Groupon investor.