Yet another daily deals startup with big names behind it has raised funding. Family Finds, which, as its name implies, is targeting its daily offers to families, has raised $5.75 million. The company is led by a number of prominent former media executives, including several with ties to Business.com, which Dex One (the former R.H. Donnelley) recently announced it would phase out. They include Business.com founder Jake Winebaum and Brian Barnum, who took over as R.H. Donnelley’s interactive chief when Winebaum left suddenly soon after R.H. Donnelley purchased the company for $345 million three years ago.
The company’s CEO is Matt Coffin, the founder of LowerMyBills.com (which was sold to Experian) while Barnum is president. The funding comes from Split Rock Partners. The site says its offers — which will be targeted at specific cities and neighborhoods — “mix kids’ activities and family attractions with mom-time and date night ideas.” For now, the service is only live in Los Angeles, but it says it will roll out nationwide next year.
The launch of yet another daily deals site (there are now 180 in the United States alone, according to a recent count by Forbes) is a reminder of one of the main reasons some are cautioning Google (NSDQ: GOOG) not to pay $6 billion for Groupon. As Forrester Research analyst Sucharita Mulpuru wrote today, the category has “virtually no barriers to entry.” As for that much larger deal, word hasn’t leaked — yet — about whether Groupon’s board, which was set to talk today about whether to accept Google’s bid, has made a decision.