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The International Herald Tribune, the Paris-based paper bought out by The New York Times (NYSE: NYT) in 2002 and now run as “the international edition of the New York Times”, has made its iPad debut, as newspapers’ clamour to hit the tablets continues apace.
For now, the edition is free, supported by an app-wide sponsorship from Cartier, in the same way The Financial Times’ iPad edition debuted with a lucrative Hublot sponsorship. But the free will last only “until early 2011”, which coincides with NYT’s planned move to a metered access model.
The IHT app follows a month after NYT proper upgraded its mere Editor’s Choice app to a full-content version last month ahead of the model’s introduction.