Among the raft of Black Friday offers for mobiles, a few choice bargains for new Windows Phone 7 devices in what looks like an aggressive move to gain some market share: AT&T (NYSE: T) is offering a buy-one-get-one-free offer for three models of the new Windows 7 devices, while Amazon (NSDQ: AMZN) is offering the same devices for $49.99.
The models – the LG (SEO: 066570) Quantum, HTC Surround and the Samsung Focus – are part of the range of devices that were launched in the last several weeks across different carriers in the U.S. The reduced prices at Amazon were first identified by BGR.
As others have pointed out, the last time we saw two-for-one Microsoft (NSDQ: MSFT) phones selling at AT&T was when the company was trying to perform some emergency resuscitation on flagging Kin sales. Could the new Windows devices be selling as slowly? Or is it a matter of making sure Windows Phone 7 devices remain on people’s radars in the midst of the holiday rush?
Since the devices have only been on the market for around a month, and with more models being added from makers like Acer, it’s probably too early to tell.
But one thing that is emerging even at this early stage is that some Windows Phone 7 devices are clearly selling better than others. The blog WMPoweruser ran a poll of its readers – who are, as the name of the blog implies, Windows Mobile fans – asking which Windows Phone 7 device they had purchased, with the current choice being between Samsung, HTC, LG and Dell devices. With 1,500 responses, some 51 percent chose Samsung devices, with the Focus, at 34 percent, the most popular device. HTC was the second-most popular at 37 percent. LG and Dell respectively had nine percent and three percent.
WMPoweruser estimates that around “a few 100,000” Windows Phone 7 handsets have been sold in the last two to four weeks of sales.
In these early days, the app store only has around 3,000 apps. But with Microsoft boasting that the platform now has 15,000 developers, perhaps it is hoping that things will come together for an inflection point in its mobile trajectory.