Consumers armed with smartphones are invading retail outlets, relying on connected handsets to find both the best prices and the products most recommended by their friends. Of the $447 billion that U.S. shoppers will spend this holiday season, $127 billion of that retail spend will be influenced by mobile apps, so we are rounding up some of the best mobile shopping apps to help you shop a little smarter. Here’s a list of seven useful shopping apps for smartphones this season:
1. Price Check by Amazon (iOS). As the king of online retailers, Amazon (s amzn) has a wealth of pricing data that consumers tap into for comparison purposes in a brick-and-mortar store. Amazon’s newest app uses the iPhone’s camera to scan the barcode of a product so you don’t have to waste time typing. After snapping the barcode, Amazon’s app returns both its own price as well as prices from other online merchants. You can also capture an image of any product or speak the name of it if there’s no barcode to scan; Amazon will look for the product in either case.
2. ShopSavvy (Android, iOS). Similar to Amazon’s Price Check app, ShopSavvy is used for scanning product barcodes and finding the best online prices. But the app goes one step further by showing local retailers on a map and their prices too. The map is interactive, so if ShopSavvy shows a local store with the best price, one tap of the location will get you driving directions to the store. The app also taps into your social graph and online product wishlists to spotlight the best deals on items of interest.
3. Gift List (iOS). This app may not look visually stunning, but it makes up for that by providing utility. Gift List does what it’s name suggests: helps you create and manage gift lists for your friends, family and co-workers. As you buy items on your gift lists, the app keeps track of how many more gifts you still need for each person. It helps keep your holiday budget in check, too, with a running total of how much money you’ve spent for everyone on your list, both by overall total and by individual. A paid version ($0.99) allows you to remove the ads.
4. Black Friday App (Android, iOS). Black Friday ads are already making the rounds on the web if you know where to look. Instead of searching to find them, why not try the Black Friday App, which brings them to you? The software also supports the creation of shopping lists and the ability to share great deals with friends on Twitter and Facebook: two places where you’re sure to get product opinions from a collective mind. The Black Friday App comes from the folks behind the Dealnews app, which provides 100 daily deals from more than 2,000 online retailers.
5. Cardstar (Android, iOS, BlackBerry). Often, consumers get better shopping deals with retail reward programs. That’s the good part; the bad part is remembering to carry all of those reward cards while out shopping. Enter Cardstar, which stores a picture of the barcodes and numbers of those reward cards so you can travel a little lighter while combatting the crowds. In lieu of the physical card, retailers can simply scan your phone display at checkout, and some stores send reward program deals to members right through the Cardstar app, so you can jump on them while in the store.
6. Shopping Goddess (iOS). Although the name suggests otherwise, even guys will get value from this app, which provides user reviews of individual stores, as well as products sold in them. There’s a social aspect too; posting reputable reviews of your own can build a list of followers that want to read your shopping expertise. Build up a high reputation, and you earn the title of “Mayor” at particular stores, which equates into shopping rewards of your own. Past store mayors have earned $50 and $100 discounts as well as 50 percent deals at stores such as Sony (s sne), Barnes and Noble (s bks) and Target (s tgt).
7. Shopkick (Android, iOS). If you’re going to run in and out of bunches of retail stores this holiday season, wouldn’t it be nice to get something out the experience itself? Shopkick is what you need: The app rewards you with “kickbucks” just for visiting stores, and you can earn extra bonuses for scanning product barcodes with your smartphone. Rewards range from iTunes gift cards and movie tickets to vouchers for products in stores such as Coach (s coh), True Religion (s trlg), and Sony.
Related content on GigaOM Pro (subscription required):
- Shopping Matters When it Comes to Location-Based Apps
- Why the Mobile Web (Not Just Apps) Is Critical for Retailers
- Needed: a Neiman Marcus for Mobile Apps