About 12 months ago, Swedish cross-media operator Bonnier tapped London design house BERG to conceptualise a possible future for magazines on tablets. The Mag+ concept became the underpinning of its Popular Science and other magazines on iPad.
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Now Bonnier is thinking similarly about how to present newspapers on the devices. It’s unveiling News+, a related concept, developed with Adobe (NSDQ: ADBE), that will be the platform for how it goes to market with its Dagens Nyheter, Sydsvenskan, Expressen, Dagens Industri and Børsen titles.
As with much Swedish digital design, this is one of the most intriguing user experiences. It’s also an instructive look at how and why publishers are trying to recapture ye olde edition in the post-print digital future.
“We know you’re getting tired of the noise of the internet and the difficulty of putting things in to perspective.
“With News+, you get closer to the news and filter out the din of the web. It’s the daily newspaper as if it had been invented today.
There’s a clear beginning and an end … We think that evenings will be an important time for our readers.”