Blog Post

The Gamification Summit, Bringing Play to Business

Gamification is transforming marketing and product design, turbocharging companies such as Foursquare, Zynga, DevHub, NBC, Google and Microsoft to engage with consumers as never before. For the first time, you can join top thought leaders in this emerging space and discover how to leverage game mechanics (points, badges, levels, leaderboards, etc) and game thinking to solve problems and grow your business.

The Gamification Summit and Workshops (Jan. 20-21, 2011) has revealed an amazing line up of speakers and intensive workshops that are geared towards startups, agencies and big brands alike. Gabe Zichermann, Amy Jo Kim and Jane McGonigal (who’ll be releasing her new book and will be interviewed by Kara Swisher) headline the event. Deep case studies on what works and what doesn’t will be provided by Demetri Detsaridis, discussing Jay-Z’s gamified book launch, Neal Freeland sharing the ins and outs of Microsoft’s Bing Loyalty program, and Jesse Redniss from NBC/Universal, showing how media properties can extend their brands through gamification. The event also includes an in-depth, hands on workshop for those interested in building gamification into their products today.

The Gamification Summit will be offering a limited number of early bird discounted tickets until Nov. 30, and GigaOM readers can take advantage of an additional 10 percent off by using the exclusive discount code giga10 when registering at This event will sell out, so register today!