Blog Post

Ad Re-Targeter MyThings Raises $6 Million

European ad re-targeter MyThings has raised $6 million in a third round of funding round led by Deutsche Telekom (NYSE: DT) VC arm T-Venture. The company’s technology is used by a number of big online retailers and travel companies to serve personalized display ads to people who have visited their sites but then moved on to elsewhere on the web. Like other ad re-targeters, My Things claims its ads are much more effective than standard display ads.

MyThings CEO Benny Arbel tells Israeli business newspaper Globes that revenue at the five-year-old comapny is increasing 50 percent each quarter and that it is profitable. The company is planning on using the new cash to expand in Europe and Asia.

In addition to Deutsche Telekom’s T-Venture, other investors in the round included Accel Partners, Carmel Ventures, Dot Corp and GP Bullhound. The company most recently had raised £2.9 million in a second round two years ago.

MyThings says the link to Deutsche Telekom “offers a lot of potential for cooperation” because of the substantial traffic that company’s properties generate. There are some more details here.