Industry Moves: ChaCha; Rodale; Maxymiser

ChaCha: Shawn Schwegman has been promoted to the new position of CMO from VP of web products. He’ll now be responsible for customer focus across the company’s various products. Prior to joining ChaCha in June, Schwegman was CEO of SAS Technology, an e-commerce consulting agency.

Rodale: Robin Shallow is stepping down from her post as EVP of communications to pursue other opportunities, effective Friday. No replacement for her has been named.

Maxymiser: Scott Gilbert has been named director of digital optimization, where he’ll lead North American sales and development strategy. He previously helped launch Webtrends Optimize, a marketing platform.

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