Fashism, the online and mobile service that lets users post pictures of themselves to get feedback from other users, has raised $1 million in a first round of funding, with investors including Ashton Kutcher’s A-Grade Investments.
The site, which has been in operation since 2009, has been self-funded until now, writes the New York Times. It was founded by Brooke Moreland, who serves as CEO, and Ashley Granata, CMO.
The NYT also reports that other investors in this round included actress and wife of Kutcher, Demi Moore, fashion critic Nina Garcia, Highline Venture Partners, SV Angel, Vast Ventures and Rick Webb of the Barbarian Group.
Fashism has around 40,000 registered online users, and 50,000 that use its iPhone app. The site gets around 1 million page views per month.
The funding will be used to develop its online and mobile services.
According to the report, the company’s business model is still getting worked out. One obvious route, signing advertising and marketing deals with major retailers, looks to be coming soon with “several major deals” in the pipeline.