It’s a surprise that every online travel property isn’t already swimming in mobile functionality, given the obvious connection between the two, but here’s one more deal that will extend that model a bit more: travel site Expedia has bought Mobiata, which makes mobile apps like FlightTrack. Terms of the deal were not disclosed.
The deal will help Expedia build up its base of people who use its services via mobile. Currently that area of its business is not very big: the company today only gets some four percent of its total traffic from mobile devices.
Mobiata currently develops apps for Apple’s iOS, Android, BlackBerry and Palm (NSDQ: PALM) devices, both for its own retail operation as well as for third parties.
Mobiata is a relatively new company, at two years old, while Expedia was one of the first big online travel properties. Microsoft (NSDQ: MSFT) sold its controlling stake in the company during the dot-com bust of 2001.