Comcast (NSDQ: CMCSA) Sports Group and Sporting News are partnering to create subscription-based online news sites offering coverage and analysis of local teams and players. The jointly produced regional editions of Sporting News Today will cost $3.99 per month and include the equivalent of 8 to 20 pages of local news, analysis, scores, stats and more produced by Comcast Sports Group’s regional affiliates.
The first edition is already live in Philadelphia, Comcast’s hometown. It wasn’t clear which will be the next regional editions to be rolled out, but Comcast said it will start the rest early next year. Each edition will sport a local cover featuring news tailored to that area’s fans. The rest will include a supplement of the national sports news.
Comcast Sports Group serves 10 local markets, but for right now, the plan calls for up to six local editions of Sporting News Today to be produced.
Sporting News Today made the switch from free, ad-supported online model to a paid one this past spring across digital magazine newsstand Zinio. The national edition costs $2.99. The site expanded the price options for readers with the launch of an iPad subscriptions, that let users download one issue for $0.99
The local, $3.99 monthly edition will be available across all the same Sporting News Today is currently delivered with, including Mac, PC, iPhone and iPad. Advertising sales within the local pages will be handled by Comcast Sports Group, while Sporting News will continue to manage national ads.