Social content sharing platform Meebo is nearing completion of a $25 million fourth round of funding, AllThingsD reports. This will bring the Mountain View, CA-based company’s total funding to $60 million, as it continues to add services that draw advertising revenue from content sites.
In addition to offering various ways for instant messaging users to access their chats via a web portal, for over the past year, Meebo has been placing ad-supported toolbars on content sites such as AllThingsD, Mediaweek.com and Maxim.com. The bars remain in a fixed position at the bottom of the user’s screen as they scroll down a content site’s page. Through the buttons on the toolbar, users can share the content page they’re on via Twitter and Facebook.
Earlier this week, Meebo began widely testing a Foursquare-like “check-in” service for content sites. In other words, instead of letting your friends know that you’ve just arrived at bar or a restaurant, you can alert people in your social networks that you’re checking out a website.
The promise to publishers and advertisers is that when a user’s friends see this activity, they’ll be more apt to check out the content themselves. While it’s already pretty easy for users to “recommend” something on Facebook or share it on Twitter, it’s not clear that users will necessarily want to take an extra step and sign in to yet another service in order to share content. Still, the hope is that as people work to get Foursquare “mayor” badges, Meebo hopes that it can users will vie to be site “VIPs” through regular check-ins.
In any case, Meebo appears to have the confidence of its investors, as previous backers Sequoia Capital and Draper Fisher Jurvetson. The round was led by Khosla Ventures.