Technorati continues its march from blog search engine to blog network with the acquistion of Silicon Valley Moms Group, and the launch of a new Women’s Channel. The terms of the deal were undisclosed, but sources told paidContent that it a small amount, somewhere in the six figures. Technorati has also named Jill Asher, one of the founders of SVMG, as its new editorial director of Technorati and Blogcritics.
While moms groups have been attracting a lot of attention from media companies and advertisers for years, the SVMG has the virtue of being in a based in particularly good location for company like Technorati. Just over a year ago, the San Francisco based company raised roughly raised $2 million from existing backers as it sought a remake itself from a blog search engine to a blog ad network. The year before, Technorati raised $7.5 million from Draper Fisher Jurvetson, Mobius Venture Capital, and FG Incubation as part of that plan.
SVMG was founded about six years ago by Asher, Beth Blecherman and Tekla Nee. The group has more than 400 women and mom bloggers across nine US regions as content providers. In addition to Asher, SVMG editors Akemi Bourgeois and Vanessa Druckman will also help run the Technorati Women’s Channel.