Comcast (NSDQ: CMCSA) has finally brought its TV Everywhere concept to the iPad with the release of the Xfinity app, which will allow its subscribers access to a limited number of “hit shows” and movies from its “premium networks” next month. The free Xfinity app will gradually offer more content over time. For now, its main use will be to encourage subs to browse and discover shows. It’s also intended as a handy TV guide and as a remote control for programming subscribers’ DVRs.
The app’s debut comes less than a month after Comcast took Xfinity out of beta.
Although its starting with the iPad, Comcast promises to rollout the Xfinity app across other Apple (NSDQ: AAPL) mobile devices, as well as on Google’s Android system, the Blackberry and other smartphones, tablets, laptops and PCs.
The announcement wasn’t too specific about which programming partners would be available with this launch. Still, Comcast says that its Xfinity services already include “150,000 online entertainment choices” through Xfinity TV video portal (fka Fancast).
Despite all the recent talk of cutting the cable cord — and it does seem like mostly talk at this point — Comcast CEO Brian Roberts told analysts recently that he was sure the set-top box wasn’t about to disappear anytime soon. “The world’s changing and evolving, but the most exciting products we’re working on has the set-top box as a part of that, Roberts said during the company’s Q3 earnings call. “Perhaps set-top boxes will be less needed over time, but we’re not near the moment when it will go away.”