With another wave of layoffs apparently about to hit Yahoo (NSDQ: YHOO), Jeff Bronikowski is leaving his post after just 8 months as the head of Yahoo Music to join AOL (NYSE: AOL), where he takes on the same role. The move comes just after AOL has revamped its home page and is continuing to build up its news and entertainment offerings.
In addition to being a digital music veteran, Bronikowski, who joined Yahoo last February from Universal Music Group, where he was SVP of global digital initiatives, has a reputation as a deal maker.
At UMG, he was credited with helping manage several acquisitions and strategic investments, including the purchase of eMusic (later sold to Dimensional Associates), the sale of Pressplay to Roxio, Inc. (now Napster, Inc.) and investments in mog.com, Buzzmedia and Going.com, the latter which was sold to AOL.
During his stint at Yahoo Music, he also worked on deals with advertisers. About two months ago, Bronikowski worked an ad partnership with Ram Truck and Yahoo to develop the auto company’s own branded country music channel.
He’ll begin his job at AOL next week and will report to Kerry Trainor, SVP AOL Entertainment. More to come