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Comcast’s Burke Readies NBCU Reorg

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As he prepares to step in the CEO shoes being vacated by NBC (NYSE: GE) Universal’s Jeff Zucker, Comcast (NSDQ: CMCSA) COO Steve Burke will be making his first adjustments in the executive lineup at NBCU next week, the WSJ reports, citing unidentified sources. The changes will have a number of NBCU execs remaining and even broadening their responsibilities, as Burke brings in handful of Comcast execs to help redirect the broadcast sides sagging fortunes.

Meanwhile, a few days ago, The Hollywood Reporter is saying that NBCU Television Entertainment Chairman Jeff Gaspin will leave the company.

The WSJ said Gaspin’s status was uncertain, but that his current role would be dismantled. An NBCU rep had no comment.

It was also unclear what role Comcast’s Ted Harbert would play in the new regime.

Greenblatt steps up: Former Showtime programming head Bob Greenblatt will be put in charge of entertainment programming will report directly to Burke. An earlier Hollywood Reporter story said the creative community had pegged Greenblatt, the force behind hits like Weeds and Dexter, to run NBC, with some comparing him to programming legends Grant Tinker and Brandon Tartikoff.

Comcast execs move in: Jeff Shell, president of Comcast Programming Group, and Matt Bond, EVP, of Content Acquisition for the cable operator, are also moving over to NBCU. Shell will run NBCU’s international TV business, while Bond will manage distribution of NBC Universal content on platforms ranging from the online to cable TV.

NBCU execs move up: Bonnie Hammer, who runs the USA and SyFy networks will Comcast’s E! Entertainment and G4 properties to her purview. Lauren Zalaznick is in charge of Bravo and Oxygen and will also now add responsibilities for NBCU’s Spanish-language broadcaster Telemundo and Comcast’s Style Network. She’ll also be in charge of Comcast digital units DailyCandy and Fandango. Both will report to Burke.

Sales are decentralized: In the past, all ad sales pointed in one direction. Now, Comcast plans to create autonomous groups. NBCU’s Marianne Gambelli will focus solely on NBC broadcast ad sales. At the opposite end, Comcast’s David Cassaro will handle cable sales More to come