Mobile Content Bits: China Unicom’s app store; Navteq; EveryScape


Credit: Corbis

China Unicom: The country’s second-largest mobile operator has launched its own app store, WoStore, which it developed in partnership with ZTE. The store is starting out with a catalogue of 2,000 apps – compared to the 20,000 apps that rival China Mobile already has on its app store. WoStore will work on 1,000 devices, as well as PCs and other devices – but (of course) not the iPhone. [via Mobile Business Briefing]

Navteq: Some good news on user engagement with mobile advertising. A location-aware advertising campaign run by location-based-services developer Navteq for O2 concert venues in the U.K., which promoted the chance to win free tickets to concerts and other events to people at or near the venues, produced a 20 percent click-through rate, and a 40 percent post-click engagement with the content. [Release]

EveryScape Eats: One more restaurant guide is entering Apple’s app store today. EveryScape Eats‘ bills itself as a “visual guide” with the ability to search for restaurants on city maps and then explore within the restaurants themselves (‘think Google (NSDQ: GOOG) StreetView, but for interiors’ says the company). The free app currently covers Boston, Seattle, San Francisco and SoHo. The rest of New York City, Los Angeles, Chicago and Washington D.C. are scheduled to be added in the next six months. The company – which is backed by SK Telecom (NYSE: SKM) Americas, Dace Ventures and Draper Fisher Jurvetson among others – is also launching an SDK beta for iPhone and iPad developers.

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