Media

Phil DeFranco, PhillyD.tv

DeFranco, who runs the ninth most popular YouTube channel, says content producers should choose their advertisers carefully. “95 percent of the sponsors I personally use, I enjoy. It’s just a matter of bringing it to my viewers in an interesting way,” he said. “I’m not going to start shilling Tampax because I don’t know how to make that relevant to my audience.”

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