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Fox has begun blocking the availability of its TV programming from Google (NSDQ: GOOG) TV, joining ABC (NYSE: DIS), CBS (NYSE: CBS), NBC (NYSE: GE) and Hulu.
A source at the network confirmed the move late Wednesday, but declined comment. The blog GTVHub first noted Fox.com’s disappearance from Google TV.
The increasing number of defections from TV partners has overshadowed the new device, which allows consumers to view Web video on TV, since its launch last month. Google TV still has some cable partners on board, including CNBC and HBO.
Fox hadn’t ever actually definitively decided to experiment with Google TV; a representative for the network told The Wall Street Journal last month that “no firm decision had be reached.”
In an appearance at conference NewTeeVee Live earlier on Wednesday, Google TV exec Rishi Chandra alluded to the tensions between the networks and his service. “It’s not unheard of when there’s a new technology that a lot of incumbents in the space are trying to to find out what that technology means for them,” he said.
No word yet from Google on this development; comment will be added if they respond to inquiry.
UPDATE: Reached for comment, Google reissued the same statement it has issued when the previous broadcasters bailed: “We’re in the early phases of Google TV and already have strong partnerships with Best Buy, Logitech and Sony (NYSE: SNE), among others. We are excited about the opportunities our new platform creates for both established media companies like Turner and HBO, and tens of thousands of content creators large and small. Google TV enables access to all the web content you already get today on your phone and PC, but it is ultimately the content owner’s choice to restrict users from accessing their content on the platform.”