The Times’ Paywall And Newsletter Economics


In early July, Rupert Murdoch’s News Corporation (NSDQ: NWS) placed its two London-based “quality” dailies, the Times and Sunday Times, behind a paywall, charging £1 for 24 hours access, or £2 for two weeks (after an introductory £1 for the first month)

At the same time, News Corp also forbad the UK’s Audit Bureau of Circulations from reporting site traffic, so that no meaningful measure of the paywall’s effect was available.

That situation has now been partially reversed, with News reporting some of its own numbers: they claim 105,000 total transactions for digital content between July and October.

» Read the full post on Clay Shirky’s personal blog

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