Ebyline, a startup that connects freelancers with publishers who want their work, has raised $1.5 million in a first round of funding from EW Scripps (NYSE: SSP). On Ebyline, pre-screened freelance journalists can pitch story assignments or showcase stories they have written in the past; publishers can use the marketplace to buy specific pieces of content and to hire freelancers for future assignments.
Venturebeat, says in its report on the funding that publishers can also use the marketplace to sell their own content, and customers include Variety, which is using the service to sell its film reviews to other publishers.
The company was started last summer by two former LA Times staffers. Initial backers, according to a TechCrunch report last month, include former LA Times publisher Jeffrey Johnson and Leo Wolinsky, the Variety editor who lost his job last week.