Blog Post

Okay, So Slacker’s Actually Converting Free Listeners. But How?

Fight the fight against free, and you’ll probably end up broke. Pandora is experiencing stellar adoption rates, yet its premium conversions remain frustratingly low. And, upstarts like MOG and Rdio have yet to show anything impressive.

But Slacker, a relative dark horse, is suddenly experiencing some conversion success.

Just last week, the company told Digital Music News that “hundreds of thousands” of listeners are now paying monthly charges of $4 or $5, thanks to direct-billing arrangements through various US-based carriers.

» Read the full post on Digital Music News