NYT Expands DealBook: Adding Video, Reporters And More Print

For the past few months, the Wall Street Journal has mounted a challenge to the New York Times’ metro coverage with its Greater New York section. Aside from playing defense on local, the NYT is now taking greater aim at the Dow Jones’ paper’s dominant financial coverage by ramping up the profile of its DealBook section both in print and online. Along with an online and mobile makeover being unveiled Tuesday, DealBook will also get its own page in the print edition.

In print, the DealBook page will appear Tuesday through Friday in both the NYT and with some items also appearing in its sister pub, the International Herald Tribune.

Although DealBook, which was started in 2001 by editor Andrew Ross Sorkin, certainly breaks its share of news, the redesign is intended to focus more attention on frequent news updates.

Over the past decade, DealBook hasn’t changed much. And while the section’s profile — and Sorkin’s — got a major boost in traffic from global financial meltdown and Sorkin’s subsequent insidery book about the collapse, Too Big To Fail, it’s also been getting a lot more competition for its general business readership from Reuters (NYSE: TRI) and Bloomberg. Both have made significant strides to their own respective websites to reach a broader audience.

In addition to promising more news with a beefed up DealBook staff of reporters who have been added over the past few months, DealBook will also present a daily video wrapup. The morning e-newsletter will also get a new look and subscribers can also sign up for an after-market report to be sent to their inboxes. Rounding out the changes, the mobile site will be updated to reflect the new layout and DealBook is also prepping a news reader app for BlackBerry.

The enhancements to DealBook are also timed just before the NYTimes.com prepares to add its metered paywall, which will require users to buy a subscription once they access a certain number of articles. Over the past few weeks, the NYT has rolled out a new version of its free iPad news app to lay the groundwork before it begins charging. Release