One-Fifth of Stewart/Colbert Rally Viewers Streamed Online

The D.C.-based Rally To Restore Sanity And/Or Fear, spearheaded by Daily Show host Jon Stewart and Colbert Report host Stephen Colbert, attracted over 250,000 attendees to the Washington Mall in Washington, D.C. last weekend.

Those who didn’t brave the crowds still tuned in; according to numbers released today by Comedy Central, (s VIA) Saturday’s live broadcast was watched by 2.0 million viewers on Comedy Central, with an additional 575,000 viewers watching the live stream of the event online. That means that more than one fifth of those who tuned into the event were watching online.

Comparing those numbers to, say, the 2009 inauguration of Barack Obama — where different sites ranged from having 7 million streams to 18.2 million streams — they don’t seem that impressive. However, Obama’s inauguration took place on a Tuesday morning, limiting most office dwellers to online options. That wasn’t the case on Saturday. The fact that many viewers chose to watch the Saturday broadcast online instead of on cable is yet another indicator that streaming online video is replacing cable as a viewing option for many consumers.

In addition, there were 800,000 visitors recorded visiting Rally-related sites, including the Stewart-focused and accompanying Colbert site

If you missed the event, there are plenty of clips available on-demand — has a good round-up of the highlights. And there’s also the Gregory Brothers’s Auto-Tune the News take on Jon Stewart’s closing speech, which was posted this morning.

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